FURPI Privacy Policy

Effective Date: March 27, 2026

Last Updated: June 12, 2026

Furpi | furpi.app | info@furpi.app

1. Introduction

Welcome to Furpi ("Furpi," "we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website located at furpi.app (collectively, the "Platform"). Please read this policy carefully. If you disagree with its terms, please discontinue use of the Platform.

2. Information We Collect

2.1 Information You Provide Directly

  • Account information: name, email address, password, and account type (Pet Parent or Breeder)
  • Profile information: location (city/state), bio, profile photo, and pet preferences
  • Breeder information: business name, breeding program details, registry credentials (AKC, TICA, CFA, ACFA, UKC, or other trusted clubs) including registration numbers, health testing records, and availability status
  • Pet listing information: pet photos, breed, age, gender, price, and description
  • Communications: messages sent through our in-app messaging system
  • Payment information: processed securely through third-party payment processors; we do not store full card details

2.2 Information Collected Automatically

  • Device information: device type, operating system, unique device identifiers
  • Usage data: screens visited, features used, swipe activity, match interactions
  • Log data: IP address, browser type, pages viewed, time and date of visits
  • Push notification tokens: used to send you match and message notifications (only with your permission)
  • Location data: city and state level only — we do not collect precise GPS coordinates

2.3 Information from Third Parties

  • Google Sign-In: if you choose to sign in with Google, we receive your name, email address, and profile photo from Google
  • Firebase (Google): we use Firebase for authentication, database storage, and file storage. Firebase's privacy practices are governed by Google's Privacy Policy

3. How We Use Your Information

We use the information we collect to:

  • Create and manage your account
  • Connect future pet parents with reputable breeders through our swipe-based matching system
  • Display breeder profiles and pet listings to relevant users
  • Facilitate in-app messaging between matched users
  • Send push notifications for matches, messages, and waitlist updates (with your permission)
  • Process breeder membership payments
  • Improve, personalize, and expand our Platform
  • Communicate with you about updates, security alerts, and support
  • Monitor and prevent fraudulent activity and policy violations
  • Comply with legal obligations

4. How We Share Your Information

4.1 With Other Users

When you create a profile, certain information is visible to other users. Pet Parent profiles display your first name and general location. Breeder profiles display your business name, about section, credentials, pet listings, and availability status. Direct messages are visible only to matched parties.

4.2 With Service Providers

We share information with trusted third-party service providers who assist us in operating the Platform, including:

  • Firebase / Google — authentication, database, file storage, and push notifications
  • Apple (iOS App Store) and Google (Google Play Store) — app distribution
  • Stripe — payment processing for breeder memberships purchased on the web
  • RevenueCat — subscription management and entitlement reconciliation across iOS, Android, and the web
  • Resend — transactional email delivery (welcome, password reset, breeder updates)
  • Tally — waitlist form hosting and submission processing

4.3 Shareable Breeder Profile Cards

Breeders may generate a shareable PNG profile card ("Furpi Share Card") that summarizes their kennel name, tier badge, verified credentials, and a short bio. When generated, the card is accessible at a unique public URL (e.g. furpi.app/api/breeders/{id}/share-card.png). This URL is intended to be shared by the breeder on social media, in bios, or via direct messages. Anyone with the URL can view the card without authentication. The card contains only information the breeder has chosen to make public on their Furpi profile; it does not contain contact details, pricing, or private information. Breeders may stop sharing the card at any time by removing the link from their public channels.

4.4 For Legal Reasons

We may disclose your information if required by law, court order, or government authority, or to protect the rights, property, or safety of Furpi, our users, or the public.

4.5 We Do Not Sell Your Data

Furpi does not sell, rent, or trade your personal information to third parties for their marketing purposes. We don't currently work with ad networks, and we do not share your information with advertisers.

4.6 SMS/Text Messaging Consent

Text messaging originator opt-in data and consent (i.e., your phone number and your consent to receive SMS notifications from Furpi) will not be shared with any third parties for marketing or promotional purposes. This information is used solely to send you the SMS notifications you've opted into (litter alerts, waitlist updates, match reminders, and account notifications).

5. California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: you may request information about the personal data we have collected about you and how we use it
  • Right to Delete: you may request deletion of your personal data, subject to certain exceptions
  • Right to Opt Out: we do not sell personal information, so no opt-out is required
  • Right to Non-Discrimination: we will not discriminate against you for exercising your privacy rights

To exercise your California privacy rights, email us at privacy@furpi.app or info@furpi.app. We will respond within 45 days.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it for legal or legitimate business purposes.

7. Children's Privacy (COPPA)

Furpi is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@furpi.app and we will delete that information immediately. Users must be at least 18 years of age to create an account on Furpi.

8. Data Security

We implement industry-standard security measures to protect your information, including encrypted data transmission (HTTPS/TLS), Firebase security rules restricting unauthorized data access, and secure password hashing via Firebase Authentication. However, no method of transmission over the internet is 100% secure.

9. Push Notifications

We may send push notifications to your device for matches, messages, and waitlist updates. You can manage notification preferences at any time in your device settings or within the Furpi app under Account Settings.

10. Third-Party Links

Our Platform may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date at the top of this policy and, where appropriate, by sending a notification through the app. Your continued use of the Platform after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

  • Email: info@furpi.app
  • Website: furpi.app
  • App: Furpi — available on iOS App Store and Google Play

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